Standard Bank runs an internal program which aims to encourage greatness and acknowledge the outstanding achievements of its staff members.
We explored the sporting metaphor to highlight the 'Pursuit of Excellence' theme. The overall visual style was based on making connections between people, sports and achievement.
This internal campaign was run through a set of seven emails which all linked to the campaign website. This website was a vehicle for users to gather information about the campaign and to nominate people who had achieved excellence.
Website homepage
Nominations process
Website Rewards
Website Nominees
Email - Teaser
Email - Coming soon
Email - 10 more days
Email - Closing day